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Business
by John Mello on October 29, 2007
Today's photography market is broad and varied, but Kodak in its recently released Futures Report says shutterbugs can be pidgeonholed into five distinct categories. Here they are.
- Eventographers. These are the most common photographers (39 percent), according to Kodak. Attend a wedding, graduation, school play, and you can expect to find a passel of these snappers there. Some of them still use disposable cameras, but many have point-and-shoot digital cameras. Surprisingly, a third of them have digital SLRs.
- Digital disciples. This is the second largest segment of photographers (35 percent). They consider themselves serious amateur photogs. They span a number of age groups and often work in creative industries. Digital SLRs are their weapon of choice and they invest heavily in their hobby, buying lenses, peripherals and photo editing software with the hope of turning their advocation into lucre. Photo sharing Web sites are heavily populated with these enthusiasts.
- Happy Snappers. These tend to be younger shutterbugs-most fall into the 18-to-24-year-old demographic-and camera phones are their favorite hardware-only 13 percent of Happy Snappers don't own one. They like taking lots of pictures and sharing them on the Internet or sending them to others with cell phones.
- Picture Pests. Fortunately this segment of snappers is small-only five percent. They're older users-over 35-and like the convenience of digital cameras, but usually find a way to have someone else take their pictures for them.
- Analogue Artisans. By far the smallest segment of the market (two percent), they're either very young and rebelling against the digital camera herd or old photogs comfortable with film cameras and see no need to change.
Permalink: What kind of photographer are you?
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