Maybe it's too early to hear sleigh bells, but it's not too early to start thinking about what kind of digital camera you'd like to see on Christmas morning. Online retailer Adorama has some suggestions in its just released Fall 2007 Camera Buying Guide: The Best Right Now.

"With literally hundreds of cameras to choose from, it's easy to get lost while trying to make a decision," the Guide's author, Jason Resnick, said in a statement. "We've cut that list down to the 30 best models, and divided them up so that readers can find the kind of camera that best fits their needs."

"In putting this guide together," he added, "I was amazed at how much camera you can get for under $200. And for a bit more, you can get cameras with features nobody even dreamed about a few years ago."

The Guide is part of Adorama's efforts to add "sticky content" to its e-commerce site. For example, since August, the site's editors have been running a 100 Photography Tips in 100 Days feature to help shutterbugs improve their pictures.