Canon Number One
Filed in archive Business by John Mello on August 23, 2007

Ipso revealed that Canon's endorsement is highest among those who are younger, college-educated, and with high annual incomes. On the other hand, Kodak receives strongest support from older, less-educated consumers.
"Kodak was the top manufacturer for digital cameras in the U.S. in 2005, but has now fallen to third place in terms of market share for 2006," Ipso Vice President Leslie Rich said in a statement. "Our study results show that consumer perception of the Kodak brand has been more positive than the brand's actual market share figures would reflect."
American consumers are eager to utilize their amateur photography skills and print their own images, ipsos
added. More than two-thirds (70 percent) of U.S. Internet users reported owning a digital camera and nearly the same amount (61 percent) reported owning a home printer capable of printing photos.Permalink: Canon Number One
Tags:
Ipsos survey camera makers
Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/87916







